Prior to 2023 Pendo had two distinct thought-leadership platforms, each with their own unique sub-brand. The intent of this project was to unify those two entities and align them to the updated Pendo design system.
Senior Designer
We were tasked with creating a system that was cohesive, but flexible enough to serve many needs. With this in mind, we developed an overarching site structure that's compatible with existing web components as well as new ones we designed specifically for the blog.
As an extension of the blog redesign, we developed enablement resources that allowed other teams to quickly and easily create new promotional images for use on social media that are consistent with the overarching brand.
