We considered Pendomonium an opportunity to stretch beyond the boundaries of the core visual system. Using some of our most distinct visual elements as the foundation, we crafted a bespoke system for this event that abstracts the concept of data as a means of understanding. The patterns used throughout the system are dynamically generated using p5.js and exported as SVG images for scalability and ease of use.

Pendomonium 2023 was the highest attended iteration of the event since its inception, partially driven by a heavy investment in social promotion. By providing branded digital promo kits to our speakers and other key event attendees, we were able to organically leverage their networks to drive interest.